Related content
-
Agency evaluationAgency remunerationAgency rostersAgency managementMedia transformationInternationalising Media Agency Contracts
Read more about "Internationalising Media Agency Contracts"WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…
-
Agencies & partnersAgency remunerationAgency managementKnowledge Spotlight: Media Management in China for 2025 and beyond
Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Agencies & partnersAgency remunerationSpotlight: A 2024 Agency Roundup - Beyond the Surface
Read more about "Spotlight: A 2024 Agency Roundup - Beyond the Surface"Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…
-
Agency evaluationAgency remunerationAdvertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Trends in the APAC New Business Landscape
Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Agency evaluationAgency remunerationMedia transformationWebinar WFA-IARD sobre Publicidad de Alcohol
Read more about "Webinar WFA-IARD sobre Publicidad de Alcohol"Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.
-
Agency evaluationAgency remunerationMedia transformationSpotlight: The Future of Media Agency Remuneration
Read more about "Spotlight: The Future of Media Agency Remuneration"Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…
-
Agency evaluationAgency remunerationAgency managementMarketing technologyMarketing structureAIMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
-
Agency remunerationCreativityMarketing procurementMarketing procurementSpotlight: Evolving from a focus on roles to a skill-centric talent model
Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
-
Agencies & partnersAgency remuneration
Knowledge Spotlight: Media agency contract
Read more about "Knowledge Spotlight: Media agency contract"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Agency evaluationAgency remunerationAgency rostersAgency managementInfluencer marketingWFA launches new call for agency cost data
Read more about "WFA launches new call for agency cost data"The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
-
Agencies & partnersAgency remunerationSpotlight: A Mid-Year Agency Roundup - Beyond the Surface
Read more about "Spotlight: A Mid-Year Agency Roundup - Beyond the Surface"In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the…
-
Agencies & partnersAgency remunerationMarketing operationsKnowledge Spotlight: Agency Remuneration 101
Read more about "Knowledge Spotlight: Agency Remuneration 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…